Brian Hoppe explains how MSPs boost retention through quarterly business reviews that match client and provider maturity levels. The best MSPs track QBR attainment rates like 96% across their client base and maintain a structured engagement rhythm that keeps clients coming back.
That's kind of a high OML activity. Every client gets a QBR every quarter, and that has to do with account makeup. And if you have everybody in your TCP and they're all strategic thinking executives that are your clients and you're doing your QBRs right, they should be excited to meet with you every quarter and you should be able to execute those every quarter. Right. The folks that I've worked with that do the best, I mean, yes, they have a team. That team, one of their main metrics is QBR attainment, and they measure that every single quarter. Like, hey, we got to 96% across our entire client base this quarter. Or this quarter, along with other things like revenue retention and some other things like that. But if you're running a structured process, you have the right clients, their OML matches your OML, then that's something you should be able to do, right?
