Brian HoppeBoard-Level Advisor to MSP CEOs, Brian Hoppe Coaching · Board-Level Advisor to MSP CEOs at Brian Hoppe Coaching

The Real Benefit of AI Isn’t Just Saving Time

15 Aug 2026 · 1 min

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1:14

In this segment, Brian Hoppe reflects on how AI adoption within organizations no longer follows traditional seniority hierarchies. He notes that, unlike past technology shifts such as cloud migration or cybersecurity, AI uptake can be led by anyone—from newly hired staff to finance or marketing professionals—making it hard to predict who will champion it. Hoppe also emphasizes a counterintuitive benefit: beyond saving time, AI removes undifferentiated, repetitive tasks that employees find unenjoyable, allowing them to focus on higher‑value, joy‑inducing work. This shift has markedly increased team happiness, as staff can spend more time on client interaction or other fulfilling activities.

Chapters

I felt like telling my team, you must do this, was the wrong thing. But I also was a little too loose of like, you should do this, you should try this. And then we got to the point where we're like, no, no, you have, you need to try this, at least try. Yeah. And so, so kind of finding that line. The other thing that shocked me was, and everybody I've interviewed, there's almost no, like everything before, when we went to cloud, the more senior guys adopted it faster. Usually when we went to cybersecurity, Usually the more senior guys led the way. I don't see that here. Sometimes it's the senior guys, sometimes it's the guy that started yesterday. It's really hard to know. And it's not just technical because sometimes we'll have finance do more than people in technical roles or marketing or other roles. Yeah. Because you go, wow, this can save. The other thing I wanna say is it not only saves you time, but here's what we've learned, the counterintuitive part. It allows you to get rid of the, Undifferentiated heavy lifting that you don't enjoy about your job and focus on the things that actually bring you joy. So whether that's more time with clients and less time doing paperwork or whatever that is for you, and that's actually had a really big impact to the happiness that our team has. Yeah. That's what I want more of.