MSP owners should focus on a specific vertical rather than serve all industries. Specialization drives client referrals and better service delivery, and it works across any niche: medical, legal, banking, or others.
So our approach, specific approach of this like out-servicing our clients, providing the best possible service really worked because everybody told their friends, right? And so in that sense, it's very much helpful. I think my guess is that if we did this in a different vertical, it would work just as well. So it's not just because we did it in this vertical, it's just any, I think, verticalized approach would work whether you're in medical or you're in legal or something else. I think that this approach would work. Cool. So that's my kind of 2 cents on I think it is important to be verticalized and I don't think the industry, you know, the particular vertical matters.
Okay.
Gotcha.
Yeah. Yeah. And you hear arguments kind of both ways in the industry as far as, well, you know, it doesn't matter that much that you have a vertical and, and, and there's, I guess I would say relatively few that do have a vertical as opposed to those who are just kind of serve every industry. But I see a lot of advantages. My, my MSP was vertical MSP in the banking industry. And so, so I definitely am a big fan of that because I I also think that it makes— well, it makes a lot of things easier.
