Brian Hoppe argues MSPs must become their clients' primary AI advisors or risk losing them to outside specialists. The existing client relationship is the asset. MSPs who build AI expertise and offer guidance can preserve their strategic position and create new revenue streams.
How do we become the advisor to our clients as it relates to AI? How do we continue to own the relationship so that somebody else who's an expert in AI doesn't come in and kind of become the expert to the client on the topic? And I think it's remained the same through a lot of the big transitions is that, hey, as the MSP, you are the relationship. So if you're building that relationship and showing your expertise and saying, hey, we're thinking about this, let us help you with it, you're going to be able to retain that. It's just that you've got to build those skills. And you have to find a way ultimately to monetize it, right?
