MSP owners build their business on reputation, which creates differentiation in a crowded market. Word-of-mouth referrals from exceptional service snowball over time, setting apart MSPs that compete on care rather than just taking orders.
We call ourselves a reputation-based business. It's all about our reputation and it's paramount to us. Yeah.
Well, and I would imagine reputation and, and some level of differentiation, right? It's not— you're not just like the guys next door. You've got, you've got some, some unique things going on because I can tell you from, from experience and talking to many other MSPs that are your size, no, I've never heard, I've never heard anybody say they, they, they just grew by taking orders. Right. And so you're, you're in a very unique spot in that. It sounds like what you've done is you've built something that, that speaks for itself essentially by the service and by the, the level of care that you show your customers. And that just creates an effect that snowballed things for you, which is, well, I'd imagine that most MSP owners would like to be in that exact same spot.
