E1: Letter to Founding Clients

Brian Ginsler introduces his independent wealth-management firm built for successful families. He's reviewed over 50 investment strategies and 20 private deals across real estate, private equity, and venture capital, targeting a portfolio with 5.5% distribution yield and 10% annual returns. The firm also handles expense budgeting, insurance, and lifestyle services.
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This is exciting. This is the first disclaimer of the first Gensler Wealth Unlimited podcast. So here we go. Really exciting stuff. This podcast is brought to you by Gensler Wealth. The information discussed today is meant to be general in nature and not tailored to your specific investing circumstances. This means that you should talk to your regular Ginsler wealth advisor, or your other advisor, if you have one, before, before acting on any information we discuss today. Nothing in this podcast is intended to be a solicitation and past performance does not guarantee future returns. Yes.
Nailed it.
Let's go. This is the first Gensler Wealth Unlimited podcast and you will hear my first letter to our founding clients, which gives an overview of the firm and what we're trying to do here. And we will also include a little bit of detail about what this podcast is all about. Really excited to bring this to you. Let's get rolling.
2021 third quarter client update Gensler wealth to Gensler Wealth's founding clients. You won't see the same salutation on a Gensler wealth letter ever again, because as the third quarter of 2021 has ended, so too has the first full quarter of operations of Gensler Wealth. So I will start this update by thanking you, Gensler Wealth's founding clients for your trust, support and confidence. Gensler wealth was born out of my desire to build a completely independent, unconstrained and unbiased wealth management firm for successful families. I am not an egotistical person. I didn't put my name on the door so that I can see my name in lights. I put my name on the door because it ensures that I never forget that I'm personally accountable to you. Over time, the firm will grow well beyond myself and our current small team, But I wanted my clients to know that I am ultimately responsible for their care. I also wanted our firm to have a personality that can be traced back to mine. Smart, serious and unwaveringly ethical, but also humorous, real and humble. The latter trait drives our approach to managing your wealth and investments. We know where we excel, managing relationships, pulling the pieces together, identifying opportunities for savings or growth, and constructing and managing a differentiated, diversified investment portfolio. We are also very clear in knowing that we cannot excel at everything. We cannot be the best tax planner, estate planner, insurance advisor, or stock picker because we don't practice those disciplines 247 and haven't done so for 20 plus years. But boy, do we know how to find those experts and engage them for the benefit of our clients. Our humility allows us to put our egos aside and find the best professionals in their fields to help us achieve the best results for you. And to be clear on the word best, we have a footnote that says full disclosure. The Ontario Securities Commission would not be happy with Ginsler wealth using superlatives like the best since that is theoretically subjective. So let's just say very good. Our humility also allows us to say that we don't know what the markets are going to do this week, month, quarter or year, but we know how to construct a diversified investment portfolio comprised of more than just stocks and bonds, with the goal of weathering the storms that will most certainly come and delivering returns that are focused on meeting your specific goals and objectives, not on simply beating the markets. On that note, I don't plan on providing generic updates on the stock and other markets in these letters. There are two reasons for this one this is done ad nauseam by other managers, advisors and the financial media and is often a distraction from the long term investment plan we have in place and two Ginser wealth client portfolios are not homogeneous and are often comprised of a variety of asset classes and strategies. As such, summarizing all the goings on across the variety of strategies in Ginsler wealth client portfolios would necessitate monopolizing far too much of your collective valuable time. I will, however, share with you details of investment strategies we are assessing, reviewing and or allocating to. So far this year, Ginser wealth has reviewed no less than 50 investment strategies for potential inclusion in client portfolios. These have included traditional stock and bond strategies, along with a variety of different or alternative strategies across asset classes such as real estate, private equity, venture capital, venture debt, private debt and music royalties, to name but a few. Recall that we are unconstrained in our ability to look at anything, not just what is on your bank's approved list. We are currently receiving significant demand for an income oriented portfolio, especially in this current period of ultra low interest rates. We have assembled a collection of investment strategies that we believe should Pay an approximate 5.5% ongoing distribution yield with a target total annual return of 10%. Again, footnote of course no investment results are guaranteed and there is no guarantee that this portfolio of strategies will meet the targets and objectives detailed herein. We've also reviewed no less than 20 private deals or opportunities in areas such as real estate, student housing, cryptocurrency businesses, legal technology, food delivery, healthcare, fintech, cannabis hospitality and Israeli cybersecurity. That last one was so far the only investment funded by ginserwealth clients. Following our significant due diligence. The bar is high if you have a particular interest in private investments of a certain type. I encourage you to let us know. We see a lot in future letters. I also plan on sharing with you examples of some of the non investment work we do for clients. Every family is different and every family requires help from Gensler wealth in a different way. This past quarter we have run expense budgets for families with significant wealth because they are smart enough to want to keep close track of their spending. We have helped families lay the foundation of financial protection through the simple use of life insurance and through our lifestyle concierge service. With the help of our advisory board, we have helped clients navigate medical issues for family members to successful resolutions. But this first letter is meant to just touch on who we are and what we can do for you. We'll dive deeper in subsequent updates. In the meantime, I encourage you to connect with Gensler wealth on LinkedIn, Twitter, Instagram and Facebook to stay updated on day to day goings on. I'll conclude this first letter where I began. I take the responsibility of caring for your wealth seriously and I'm unrelentingly dedicated to your success. That is my promise to you. My name is on the door. Once again, thank you for your trust, support and confidence. We are available 247 should you need us. Sincerely, Brian Gensler and that's me. Hopefully that gives you a little bit of a sense of what we're doing at Gensler wealth, how we work, what are we offering for clients and why
we're different than many other firms out there.
And so I really look forward to doing this on a regular basis and
I hope you'll join us. And if you like the podcast, if you like what you're hearing, tell your
friends it's Unlimited what we're going to explore. See you soon on the Unlimited Podcast by Gensler Wealth.
This has been a Gensler wealth audio production. The Unlimited Podcast is hosted and produced by Brian Gensler and edited and mixed by Catherine Donville. If you're interested in hearing more from us, please like subscribe and give us a five star rating and follow us on all social media. We can be found at Giddens or Wealth. See you next time.










