42:27

In this Unlimited podcast episode, host Brian Ginsler interviews Robin Taub, a CPA, keynote speaker, and author of the award‑winning book The Wisest Investment: Teaching Your Kids to Be Responsible, Independent and Money‑Smart for Life. The conversation covers Taub’s professional journey—from traditional accounting roles at KPMG and EY to a trading‑floor marketing position, and her pivot to financial‑literacy advocacy after the 2008 crisis. The core of the discussion is the book’s practical framework for teaching children about money. Taub introduces the "five pillars of money" (Earn, Save, Spend, Share, Invest) organized into a five‑by‑four matrix that aligns each pillar with four age groups (5‑8, 9‑12, 13‑17, 18+). She explains how allowance can be structured, offering rule‑of‑thumb guidance for younger children and budgeting approaches for older ones. The episode also outlines the "11 healthy financial habits" for parents to model, ranging from knowing one’s net worth to preparing a will. Taub differentiates good debt (mortgages, student loans, investment‑linked borrowing) from bad debt (consumer credit cards). She highlights the Canadian RESP program, emphasizing the 20 % government match and its tax advantages. Practical teaching tactics are discussed, such as leveraging everyday moments (shopping, tax filing, digital payments) as teachable opportunities, using values‑based conversations, and employing a free "Values Validator" tool. Digital‑payment friction, fraud, and phishing awareness are addressed as modern challenges for kids. Throughout, Taub stresses the importance of parents being financial role models. The episode concludes with a concise takeaway: parents should lead by example and involve children in their own financial learning journey. The podcast ends with a light‑hearted anecdote about Taub’s backstage encounter with Bruce Springsteen.

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