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In this segment, Brian Ginsler explains why Ginsler Wealth deliberately avoids the traditional hourly billing model used by many accounting and law firms. He argues that hourly rates can make clients hesitant to reach out for quick questions, as every second incurs a charge. Instead, Ginsler Wealth prefers either asset‑based fees (when the client’s assets are large enough) or a flat retainer model, where usage does not affect cost. He notes that, in practice, clients never use the service less than the retainer amount, making the model effectively cost‑neutral for them. The discussion highlights the pros and cons of hourly billing versus fixed‑fee structures from a client‑centric perspective.

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