Trailer: Entrepreneurship & Economics with David Rosenberg from Rosenberg Research

In this brief trailer excerpt from the Gensler Wealth Unlimited podcast, host SPEAKER A introduces David Rosenberg, president and chief economist/strategist at Rosenberg Research. Rosenberg emphasizes that time is a scarce resource and urges entrepreneurs to pursue ventures they are passionate about and that offer unique value unavailable elsewhere. He underscores the necessity of a clear value proposition for both success and survival. Rosenberg also outlines a simple economic cycle framework—recessions lead to expansions, bull markets to bear markets, and vice‑versa—highlighting the inevitability of market cycles. He stresses the importance of having a contingency plan (Plan B), noting that while business questions remain constant, the answers evolve over time. The overall tone is conversational and motivational, with a confident, slightly urgent sentiment about making purposeful choices in entrepreneurship and navigating economic cycles.










