A short motivational/ instructional YouTube talk by Brian Mark warning online fitness coaches against trying to serve everyone. The speaker tells an anecdote of a coach who targeted all audiences and failed, then argues that successful coaches pick one specific niche (examples: busy moms, college students, women over 40), which makes content, sales, and client results better.
I just watched another online fitness Coach make the $5,000 mistake that kills 90% of online fitness coaching business before they even start. Here's what happened. She launched her coaching business trying to help everyone who wants to get fit. Busy moms, college students, seniors, bodybuilders. If they had a pulse, she took them on. Six months later she had 500 Instagram followers and two clients. Here's the brutal truth. When you try to help everyone, you end up reaching no. 1. The coaches making $10,000 plus per month choose one niche. They picked one specific person to serve and became the go to person for that niche. I help busy moms lose 20 pounds or giving up wine. I help skinny college kids build muscle without living in the gym. I help women over 40 get their confidence back and feel as good as they did in their 20s. You see the difference? When you niche down, everything becomes easier. Your content hits harder, your sales calls convert better, and most importantly, your clients get better results because you're speaking directly to them.