This is a YouTube video titled "$0-30k/mo as an SMMA owner #shorts" containing a monologue or talk from January 8, 2023, focused on advice for agency owners about scaling their business by identifying their core service and highest ROI activities. The content is a single speaker providing guidance on business strategy for social media marketing agencies.
When you're going from 0 to 30k a month, as an agency owner especially, you're trying to figure everything out, right? How much to charge, who to work with, what your offer is, what your service is. So you're probably doing a lot of things for a lot of different clients. However, it's very crucial in this stage to focus on the highest ROI activity that you can do to make sure you can get clear on what your value proposition is to the marketplace. Is it running ads? Is it creating funnels? Is it, you know, CRO and funnel optimization to get better conversion rates? Is it SEO? What is your core service that helps your clients make the most money? Once you have that clear in your head, then you can get clear on who you can actually help that has this problem that you can offer your service to and get them results.