3 offers That make me $100k/month as an agency

There are hundreds of free YouTube videos on how to get clients for agency owners. Yet the hardest thing that most agency owners still struggle with is finding the right clients. Because you and I both know that it doesn't matter how many clients we.

Get if we can't keep them.

So how do we not only find more of the right clients, but also get them to pay us more upfront and keep them from ever leaving? In today's video, I'm going to show you how our agency, Adspend.com has packaged and positioned our services in a way that, that allows us to create more ideal clients for our agency and charge $30,000 upfront to work with us. This was a live call taken last week inside of the Admin Mastermind where I personally coach other agency owners on how to scale past a hundred thousand dollars a month, how to build a team, how to make more money with less clients, and how to have more fun.

Enjoy.

So this is the market, right? Let's. This is the coaching course creator, agency, owner market. There's different segments of this as well. So for example, there's this everything in the middle right here, and then there's another one right here that's probably just going to be the agency market. So what that means is these are the people that are like the perfect fits for agency.

This is why.

And this is why there's. There's so little of them. Because think about what we're doing here for these clients, right? The people that just need an agency. The people that just need an agency are people that have a great offer, okay? They have a great sales process, right? They have a proven system to get.

Leads to convert into clients.

And they are really good at marketing themselves. They have a personal brand or they have some sort of brand, and they're already crushing it without an agency. Like, they just need someone to help them scale. Like, this is their biggest thing. They just need to scale more and better, right? That's why there's so little of them, because most of the market isn't this market. And so there's still a lot of them. Like there's about maybe, maybe a thousand, two thousand people in this market, which is why, like, you know, it's harder to find them. But when you find them and you. And you land them as a client, they pay you and they continue paying you and they continue paying you. Because what they really need is they just need someone to take their marketing off their plate and run it for them, which is why YouTube ads as a service is still very lucrative. Because clients, if they're a good fit, can continue paying you for months and months and even years. But again, there's so little of them. And so there's this other market now. Now this market is, I would say 60% of the market. These people need consistency, they need offer help. Offer help. They need a funnel, they need a proven sales process. They need help with their ads, they need content, they need leadership. It's like they need everything.

They can't afford you because they need so much.

Yes, exactly. They need everything, dude, and they can't afford you because. Because they are not making money. These people are making like, these people are making 10 to 30K a month. Like, let's just be real, they're making 10 to 30K a month. Their problem is inconsistent lead flow. And they have an offer, maybe they're selling it for $169. They're getting leads from word of mouth, organic referrals. They don't have anything, they don't have any consistency. They need everything. But they can't afford you because why they're making 10 to 20, 10 to 30k a month. And so if you're charging 5, 10, you know, let's just say 10 made 15k a month, like us, right? That's half their in, that's half their.

Income for one month.

And they're not very sophisticated at this, at this segment. So they're not going to be able to really justify that investment. Because, dude, one bad month, they're acts in your ass. Like you're literally getting acts from their business. That's why your, your ltv, if you.

Work with these people as an agency.

Is so small, it's maybe one, two, maybe three months max. Because one bad month is gonna up their business. And they're so strapped for like scarcity right now because they're, they're only making this much money and they're probably taking home, you know, maybe 10k a month after it's all said and done, profit. So like, if you have a bad month, you're done. But this is the majority of the market right here. And so these people over here, they're doing 100k to, you know, 500k plus, right? Anything past 500k a month, I've learned from working with guys like Patrick David, working with guys like, you know, Cardone Ventures, working with guys like, you know, Cole Gordon. Like, these guys, they don't really need an agency past 500k a month. So I would say about 500k a month would be like the sweet spot.

Right.

Because past 500k a month they just really want to bring it in a house. And you know, it's, it's, it's inevitable that they just kind of bring it in house.

But you can just save month for sake of example.

And now let's go to, let's put.

Done for you qualified. So this is, this makes more sense.

All right.

And now let's go to this market. Well, there's this market here who's done for you, plus done with you qualified. And these people are doing 30 to 100k a month, right. And these people, they still need a little bit of help with their offer. You know, they still need a little, they definitely need the ads, they need the funnel. You know, they need the proven system and they need a sales product, they.

Need a sales consulting as well.

Right.

But they're more sophisticated and they already got to 30k a month. Which shows us, and shows us that they have an offer that's converting. They probably have some organic content. They're getting clients right now, but they need to go faster than the scale.

Right?

Whereas these people, they just need help with like business. They just need help with their business.

And getting it off the ground to where it's consistent.

These people have something that's consistent. They need to scale it.

Okay?

They need to scale it. So these are the people that really are best fits for like a done with you ideally, but a done for you done with you as well. And there's like 60, there's, there's like 20% of the market, 60% of the market. And then maybe like, I'd say 10%, 60%, 30%.

Right.

And so these people, they have the money to pay, okay. Because they're making 30k a month. So if they pay you guys or us 10k. Ah, all right, they can swallow a little bit. But even if they pay 10k up front and 5k a month for the.

Done for you, done with you, it's.

Not that much money. And they get everything installed in their business, so it's working for them.

And then they can obviously scale it.

Themselves and then upgrade over here. So what we're really doing here with this offer is we're taking people from our done with you. And then if they're a good fit, we're selling them the done for you done with you. We're accelerating them to then become working.

With our agency once they get to.

This point or right. Their next problem they're going to have.

Is joining, you know, maybe the mastermind.

Because they want to bring it in house.

And so then we teach them how.

To become a better leader, how to build a team, how to have better operations, right?

How to develop a back end.

So it's just a, it's just a value ladder. But the visual that I should show you guys for the point is there's so few of these people, which is why, yes, they're harder to get and there's no real way to get them besides personal brand, personalized loom videos, cold email, masterminding and network events and you know, like joining programs where they're also hanging out because you got to pay to play and you, it's more like getting great results. Like you got to get great results.

Word of mouth and referrals.

We scaled our agency to 100k a month off of a word of mouth.

And referrals and personal brand.

So that's why when I was teaching this in the program to you guys, I was like, this is how we did it. So I wish I could give you guys the ninja tactic to get more people, but it's going to take work, it's going to take results and it's going to get, it's going to take time. But three years later, now we're here and it's only going to keep growing but then done with you. These, this is how you scale because this is the majority of the fucking market. This is why everyone sells to this market right here because there's just so much more of them and they need so much more help. So once you do this well, it's very easy for you to sell this because this is how you can package up what you do here and begin teaching it to majority of the market by giving them your systems, your processes, your frameworks, your script templates, your, your, your automations. You can just plug and play in and boom, now you have the system. The only problem is this is way easier to fucking sell because this is easier to sell because it's done for you. Done for you is easier to sell. It's harder to fulfill on which is why most people don't make it to 100k a month. Plus because it requires a team, it requires charging more, it requires working with more clients. There's less of these clients, but you can do it. Done with you is easier to, easier to scale. Sorry, easier to fulfill. But it's harder to sell because you have to convince somebody. Like I was trying to convince somebody yesterday on a call. Like he has to do what we tell him because if he doesn't, he's not going to get the results. And his objection was, dude, honestly, I know this is going to work. I know. I trust the process. I know you guys are the people to help me. I'm afraid and fearful that I'll be my own bottleneck. I'll be the one to get in my own way. So it's a fucking mindset issue right here. Like, they don't have.

We have to sell them on the.

Mindset and really make it easy for them to be like, oh, man, this is going to work. Which is why this offer makes it so much easier. Because this offer says, hey, dude, it doesn't matter if all you do is.

Show up on the onboarding call and give us access to what we need.

Because once you do that, then we're going to build everything for you, install it, and then now it's going to.

Be giving you leads.

All you got to do, dude, is.

Film the fucking ads and hop on the onboarding call.

If you do that, you'll get leads, you'll get calls, and you can close.

Those leads on the clients.

So all you got to do is.

Show up on the onboarding call, film.

The ads, send the files back to us, and then take the sales calls. Can you do that? Because if you can do that, you can scale your business. But if you can't do that, then you're going to have to go here.

And you're going to do it yourself.

This done for you, done with you model that you're. This is the one you're talking about that you're currently selling, like, right now, right?

Yeah, exactly.

Yes.

So in this done for you, done with you model, you're basically building out their foundation and turning it on, and then you're stepping away from it after that.

Exactly. Yeah.

Got it. So they. So they come in, they're like, you. We know you guys are the guys. Okay, cool. Come on.

Let me. Let me show you. That was the old one.

So here's what we're doing.

The offer is simple, right?

It's. It's. Look, here's what we're going to do for you, okay? YouTube ads are the best way to scale your business, blah, blah, blah, blah. Because one YouTube ad can.

It's the same thing, but it's. But the problem is it's hard to.

Create the great ads because most people.

Don'T know how to film the ads, what to say in the ads, how to edit the ads, and how to set up their campaigns to actually get leads. It's all the stuff that you know.

You need to be doing as a.

Business owner, but you don't want to.

Do, don't really feel like doing, and.

You ultimately want to have someone else do for you so you can just get the results. So what we're going to do is we're going to come in here and we're going to build out your YouTube ads system, okay? We're going to go through your offer, your avatar, and really determine what your brand messaging is. We're going to write all your scripts for you, okay? We're going to review the scripts with you so that way they're on brand with you and you feel good about them. You're going to film the scripts exactly how we tell you to so you don't have to think about what to.

Say, how to say it, where to.

Say it, or what to use when you're saying it. You can do your iPhone if that's all you have.

You're going to send the files back to us.

We're going to edit all the videos for you. We're going to set up your ads, account conversion, tracking. We're going to create all your campaigns and choose your targeting, and then we're going to launch your campaigns with you.

And give you the leads so that. And then, and then once we launch.

Your ads, then we're going to give you the coaching necessary to be able to manage, run and scale yourself, right? So in months two, three and four, now we're coaching them, okay, so month one's done for you. The hardest part, eliminated. We're creating the ads for you. We're setting up the campaigns for you. We're launching the campaigns for you. Now month two, you're getting leads, you're getting calls, you're getting clients. Now it's optimizing it. So we're going to read the data.

With you, we're going to give you.

Our VSL tracking sheet. You're going to show up to the calls and we're going to just tell you what the bottleneck is.

All right?

So month 2, 3 and 4 is very easy because it's just. It's just coaching and consulting at that point. But the way we're fulfilling on it, Lloyd, is we're fulfilling on it in here, inside of the academy, because this academy now is going to go even more beefed up. And our team's working on this right now because now we're going to have an offer and models offer funnels and models module, like specifically low ticket, high ticket, like all the different models, right? And Then we're going to have an even more beefy YouTube ad section. We're also going to have like, you know, the templates of the email campaigns, the nurturing sequences. You know, every single step that might be bottlenecking them is going to be solved in the content. So for example, let's say on the coaching aspect, they're getting leads, they're getting calls, but the calls just aren't showing up. All right, now you got to install this post email opt in sequence to increase your show up rates. Here's the templates, here's the active campaign. You know, automations put this in your activecampaign. Or maybe it's their sales team. Sucks, right? Okay, cool. Well, you have the entire sales training management leadership program in here by Cole Gordon. You have to pay 18k for this on your own and you can hop on a call with Jerry to review your setting and sales scripts because he's the one that does it for us and our clients@adspin.com so now we're building the system for them and then we're coaching them on how to manage and optimize it themselves.

So do you have one on ones or just the done for you approach.

With.

From, from basically the broader audience.

So yeah, it's, it's. So that's a good question. So basically the way it works is. Let me see if I can pull.

This up real quick.

So it's one group, it's one program that's all under the admin academy.

Right.

However, there's two different versions of it. Done with you and then the done for you plus done with you. You can call this like done with you plus.

Right.

So one's coaching, one's hybrid. So the coaching is, is just straight coaching. If someone buys this for you know, 9,800, okay, great. They get access to the community, the classroom, the calendar, and now they can go ahead and you know, basically just do it on their own. And we're going to make the classroom better. So it's a very specific journey that they follow step by step. So we're going to rearrange it a little bit so it's a little bit easier to consume. Because what we're teaching them here is how to build out the VSL booker call funnel, how to create the ads that get the leads, how to set up all the tracking, the tags, the conversions, their CRM, their automation. So that way they can have the same system that we have and our clients use and how to actually call those leads, close those leads, follow up with those leads and we're building out that for them and or we're showing them how to do it here now if they're done with you. Done for you client. It's the same program but what we're doing is let me just pull up slack here so I can show you.

I'm.

Right now we're calling them like audit clients. So for example, right. Like Gary Campbell. Later Cam. Gary Campbell for example, who's also in the Mastermind. You know he, he's in the same program right now. So we're, we're do the whole first month is is done for you and what we're doing is we're giving him a private Slack channel with our team to make sure we get access to everything we need to talk to walk them through the process because again we're charging 30 grand for this. You know. So is this the price difference just.

Up front loaded for all of the. Done for you or is the monthly installment higher as well?

Yeah, so the, the pricing of it is, is we're so we're charging 15k up front right. And then we're charging 5k a month for three months, 16 weeks total. And after that I don't know, we'll see. Probably just have ongoing coaching for 5k a month potentially. Or okay, we'll probably send them the mastermind or agency. We'll have to figure that out. We're going to kind of see what their problem is at that point. It's going to be they want to have someone do it for them which maybe makes it an easy upsell for the agency or they're going to want to hire someone to do it in house and then we can bring them into the Mastermind with us and then we can obviously figure out how to, how to get them an in house media buyer.

So right now you guys are basically like as you're working through building out all this stuff, you guys are basically brain dumping to make the course. Really almost like if I, if I was at your agency right now, this is what I would see happen in the day like with how they would go through their process of building the vsl, building the Landers of doing all everything because like basically what you just said in my opinion sells the mastermind. Yeah, like it really does because you're like look, this is what we're doing for our, our 30,000 plus dollar done done with you people. You guys are going to be getting essentially that entire mind map of how we were. We're actually going to help them go from beginning to end. You know, like, to me seeing that and going like, oh, like that's what this is eventually going to evolve into. Because there's always, I think the thing is, like, you know, like when you're running ads, like, even, even after I've run ads as successfully as I have, I still have questions, I still have moments where I'm like, is this the right way? Am I doing? Could I do this?

It's never an ads problem, bro. Like, it's usually never an ads problem. So the problem always is, what's the bottleneck and how can we solve that bottleneck? So the reason why the growth partner model works so well and why Wolf crushes it, for example, but it's, it's so time intensive is because Wolf isn't just a media buyer. He's not just running their fucking ads. He's building out the funnel, he's writing the copy, he's helping them film the ads, he's helping them with the sales team. All the stuff that we do as advertisers, as admin, we're brain dumping that and putting it now into templates, systems, processes inside of the academy so that you guys, as members of this mastermind, can not only get access to that yourself. And when you're working with clients, you can use those same things to give them to your clients. But you can also see, okay, if I have a client who's not getting results now, I have the exact system I need to install into their business as well. Because this solves the problem from you going from 5k to 10k a month because now you can charge way more because you're helping them with every single.

Aspect of their marketing, which is ultimately.

Again, what clients need. So, like, they think they need ads.

But what happens when they run the ads?

We're selling YouTube ads here, we're leading with YouTube ads, but it's never the YouTube ads. It's their sales team, it's their offer, it's their leadership. So we're giving all of that to.

Them in this course.

And then once they need more like.

Leadership, management, whatever, they're sending to this mastermind now. And, and it's.

Yeah, so it's, it's just basically building out a better product.

It's very enlightening, dude. It really is like, it's making me think about 2024 a little bit differently too.