This is a YouTube video titled "3 things you need to be utilizing #shorts" containing a single-speaker presentation or tutorial recorded on September 12, 2023. The speaker provides advice on digital marketing strategies, specifically about duplicating funnels for YouTube ads, linking Google Ads to Analytics and Tag Manager, and setting up conversion tracking for opt-ins, booked calls, and purchases.
What we always advise our clients to do, and I would advise every single one of you to do, is duplicate your funnel for YouTube ads, specifically because it's just going to perform different than your Facebook ads. Next is you want to link Google Ads to Analytics and Tag Manager. We use Tag Manager always to set up tracking conversions in Google. Tag Manager is just the easiest way, especially if you're running Facebook ads, to just consolidate and not have a ton of pixels all across your website. You just put it all in Tag Manager. You set everything up through there. For your conversions. We would recommend doing opt in right? Everybody has an opt in, probably booked call and purchase, and you always want to create at least those three.
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