How to fix YouTube ads that aren't working. The speaker breaks down common mistakes like weak creative and bad targeting, then explains how to test ads properly and reach people actually looking for what you sell.
And then the next thing is problem number two. The second biggest reason why most people fail with YouTube ads, and maybe you would too if you didn't see this ad, is your creative sucks. And think of your creative as how the, you know, the hook and the story that you're telling them is actually resonating with the marketplace. They don't follow a very specific script template. They just kind of wing it. Or they do one, two, maybe three ads and they say, YouTube ads don't work. Well, after spending as much as I have on YouTube, I can tell you the biggest players in the space, they test more than one, two or three apps. In fact, they test hundreds before they actually say YouTube ads don't work. Problem number three is they start with the wrong type of targeting. On YouTube, there's two types of targeting. There's intent based, there's interest based. Most people start with the interest based, these broad audiences that might be interested in what they're offering. Whereas what we do is we start with the intent based people already searching for keywords, comments, questions, concerns about your specific offer, their specific pain points, raising their hand, saying, I have a problem and I'm looking for a solution. We go with that type of targeting first to get your ads in front of the right person at the right time for the right price. So already I'm helping you building trust, credibility.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
