This is a YouTube video titled "Ads are changing #shorts" containing a monologue or presentation from September 3, 2023, explaining changes in YouTube advertising formats, specifically about in-stream ads and discovery ads, and how advertisers need to adapt their ad content accordingly. The content is a single speaker explaining advertising updates without conversational interaction.
In the past you could select in stream ads only now what's in stream ads? We've all been on YouTube. We've clicked play on a video and then an ad pops up before that video and then we skip that video ad after like five seconds. Right. You don't have a choice anymore to choose that format. You get that format plus you show up as responsive across Google's different partners and other third party websites. What this means specifically is when you go to create a YouTube ad now you're gonna have to have a long headline, it's 90 characters. You don't have to do 90 characters but you can use the full 90 and then description. So what this preview is is a discovery ad. So you know how there's YouTube suggested videos. Your ad will show up as a suggested ad essentially in that feed as well as in in stream. It'll show up as discovery as well as you know across other websites.
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