This is a YouTube video titled "ADVERTISING AT ITS PURIST FORM // BRIAN MONCADA" containing a monologue or talk by Brian Moncada discussing the importance of validating offers and sales funnels organically before investing in paid advertising on platforms like YouTube and Facebook. The content focuses on marketing strategy and sales process validation, recorded in February 2024.
Again, advertising is at its purest form, adding fuel to an already lit fire. You cannot spend on ads unless you've already proven your offer and funnel to the marketplace and you've got clients successfully. You have to validate your offer and funnel. And so when you validate your offer and funnel organically, and then you try to validate it on ads on YouTube, Facebook, whatever the platform may be, that's a whole nother learning curve, because now you're getting people into your funnel that don't know you, don't really like you yet, and they don't trust you. So it's a completely different sales process. And you have to make sure you validated at least your offer and your messaging organically first. So if you're at 30k a month, I consider that when you can consider starting to run YouTube ads.
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