This is a YouTube video titled "Agency Owner Reveals $60M YouTube Ads Campaign Structure" containing a single-speaker explanation about differences in advertising strategies between Facebook and YouTube platforms, focusing on campaign and ad group structuring for optimization. The content was created in May 2024 and does not feature Brian Moncada or multiple speakers.
Well, Facebook and YouTube are completely two totally different platforms, right? So with Facebook, the strategy is you have one campaign and have like three to five ad groups, and you can actually, like, you can spend evenly between those ad groups. With YouTube ads, you have one campaign and you have three or five ad groups. But if you do that, one ad group is going to spend the most of the money anyways. So you want to have one campaign, one ad group, one audience, three to five ads. That's the structure. That's how YouTube is optimized better from what we found. So what applied on Facebook back then doesn't really apply anymore to YouTube ads specifically.
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