This is a YouTube video titled "An unusual strategy to land whale clients #shorts" containing a monologue by Frank Kern discussing his approach to acquiring high-value clients by initially offering free services to build case studies and gain referrals. The content is from September 9, 2023, and focuses on marketing and client acquisition strategies.
Just like a new agency owner. When you're working with Wales to get in the door, what do you got to do? You got to get your foot in the door. Frank's been pitched by everybody who's. Anybody who has an agency, he knows that you're going to probably charge him some sort of retainer or something. So what do I do? I sacrifice the immediate benefit short term by getting paid. And I say I'll do it for free. Because if I land Frank Hernan as a client and I get a case study, what happens? I'm set. And that's exactly what happened. Because after I land Frank Kern as a client, I do the work for free. And then Free Frank introduces me to everybody you see right here. And one of the ones I want to highlight is Roland Frazier. Okay, Roland Frazier. 1, 2, 3, 4, 5. Five referrals just like that. That can create more business for me.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
