A speaker shares a personal story about choosing to focus on high-value skills in online marketing, like YouTube ads, instead of chasing lower-profit opportunities. The lesson: stop wasting energy on small wins when bigger ones are available.
I flew all the way here to build my own online fitness brand. What the hell is he talking about? And then he's like, brian. And he pulls me aside when everyone's eating, and he's like, so tell me, man, what do you want to do? And I'm like, well, I don't know. I mean, I flew out here to build my own online fitness business, and. And then you said to cut it out. So I'm kind of confused. And he's like, well, let me ask you, dude. Like, do you want to be selling how to build bigger biceps by the time you're 35? And I was like, I mean, I never really thought about it like that. I don't know. What do you mean? And he's like, what I'm really saying is you're stepping over dollar bills to chase pennies. You see, you run ads for one of the biggest info marketers in the entire space right now. YouTube ads. Nobody in this room knows how to do that. I don't know how to do that, but I need that. Everybody in this room needs that. And, like, you can get to the same goal that you have right now if you just focused on that. And I was like, huh? And I remember, Charlie, do you remember when I came back from that mastermind.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
