BE OKAY WITH LOSING $5K IN MONTH 1 OF PAYING ADS // BRIAN MONCADA

Paid ads is going to cost money, guys. Like, I mean, dude, we just spent 16 grand in December. Didn't get one sale on gold Traffic. But dude, I'm not even stressed about it. Like, 15 grand we paid, we tested. Now we're going to reiterate, like, we gotta optimize. That's how month one goes for most people. We're buying data here. We already have a proven offer. We know it's going to work. We just got to optimize it for cold traffic. So, you know, when some of you guys say you want to diversify the paid traffic, all I think about is like, okay, well, you got to spend at least five grand a month because you're all selling a five grand or higher service. You got to be okay with being able to maybe not break even with that money. Or worst case, best case, maybe break even the first month and then spend another five grand, five grand the second month and another five grand the third month. By the third month, you should be profitable. Given you've made iterations with enough data. You need to spend that much money to actually get significance. To be able to make the right tweaks and optimizations to do that, you got to have a little bit of a war chest, a budget built up, which is going to be at least 15k. And you got to be okay with that 15k being like, okay, if I lose this, I'm not going to be too, too upset. I'm buying information here.