This is a YouTube video titled "Bedros Keuilian Ad Breakdown" created in August 2024 featuring Brian Moncada. In this video, Brian Moncada, founder of adspend.com, analyzes a successful YouTube ad campaign for Bedros Keuilian's MDK Project, a personal growth boot camp for men. Brian discusses the ad's impact and the business results achieved through scaling the campaign.
This jacked Armenian dude with tattoos gets paid $12,000 to call grown men sissies. His name's Bedros Kulian and he's the CEO and founder of the MDK Project, a 75 hour personal growth boot camp for men who want to live a life fulfilled with fulfillment, purpose, financial freedom and have a deep, loving relationship with their family. Now, Bedros gets a ton of hate online for this bootcamp because a lot of people think it's absolutely ridiculous that grown men would actually pay 12k to get yelled at all day. But I'm not going to talk about whether it's ridiculous or not. Instead, I'm going to break down this YouTube ad that has over 4 million views and has been running profitably for over three years now that me and my team scaled for Bedros and his team to blow up his brand and generate millions of dollars in revenue. My name is Brian Montgada. I'm the founder of adspend.com and welcome to another ad breakdown.
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