Bedros Keuilian Ad Breakdown - THE BODY

The blood of the covenant is thicker than the water of the womb. And to that point, this is where I like to remind you that there's only two things that you can control. Only two things, fellas, that you guys can control during this entire evolution. The amount of effort you put out and the attitude in which you show up with to every evolution.

So again, he's highlighting, obviously, that the people you struggle with and go through life with and suffer with are actually the people that you become blood with. Right. Again, this is appealing to somebody who doesn't have the community, doesn't have someone who they can, you know, turn to for help and things like that. They feel like they're Ms. Community, that brotherhood. Right. This is an opportunity for them to achieve that. Right? So it's very captivating for the average male nowadays who's overweight, out of shape, not doing much with their life, feels like they're just wasting away and they want to obviously improve themselves. And also for the already driven, competitive, you know, Marine style man, who wants to challenge themselves and keep leveling up and obviously continue to progress in life.