Bedros Keuilian breaks down how to hook an audience in ads by calling out your ideal client. The strategy targets specific people, particularly men, by getting their attention before anything else lands.
Gentlemen, welcome to the project. The project is a 75 hour experience. It's for men just like you who know that you're meant for more.
Boom. That's the hook. Gentlemen, welcome to the project. It's for men just like you. There's the call out of who exactly it's for. The hook has to do that right there. Okay? It has to capture attention and call out exactly who your target audience is, exactly who you want your ideal client to be. Okay? Because most ads that do not convert, they do not have a strong hook that calls out their ideal audience and disqualifies anybody else who is not that audience. So anyone who's a woman watching this right now is probably, obviously going to skip because they're not going to be interested in what this has to offer. And that's exactly why this ad worked so well, because of the hook.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
