A marketer walks through building a funnel with paid ads, YouTube organic content, and email lists to attract leads. The strategy pulls from Sam Oven's approach to connecting these channels into a cohesive system.
What are some key differences between like paid ads and like content creation in terms of like bringing these into your pipeline? Sam Oven said this to us in Quantum one time and this is exactly what I'm doing in 2024 is YouTube ads is to get people to know about you and your offer. YouTube organic is to get people to fall in love with you. Your email list is to remind them about you and your offer. So there's a flywheel there. YouTube ads get more people to know about you and your offer. You're getting in front of more people getting more leads. Your YouTube channel gets them to fall in love with you and then email list is to remind them about you and your offer. So what we also add them to a free school community too. They're getting the free school community access. They're getting the free mini course. They're just consuming a bunch of content from us. So that's how you would approach it.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
