This is a YouTube video titled "Do this if you’re getting unqualified leads from your YouTube ads campaign #shorts" containing a single-speaker explanation about optimizing YouTube ad campaigns by managing the "optimized targeting" setting to improve lead quality. The content was created on May 2, 2023, and focuses on digital marketing strategies for better ad targeting.
If you're getting a bunch of unqualified leads from your YouTube ad campaigns, it might be because of this one little button. It's called optimized targeting. And typically this is a button that you should only check if you already have a winning campaign, because this tells Google you want more people to see your ads that might not necessarily be in your targeted audience. And so then they'll show your ads to more people who might be interested in in what you're having to sell, who might be interested in what you're actually selling, but they also might not be. And this creates a bad lead quality problem if you're not careful. So if you're suffering from unqualified leads with your YouTube ads, make sure you go into your ads account and check off or on this one little button, depending on what you're experiencing. Again, if you want to scale, you can check it on and show your ads to more people, but if you're having trouble with lead quality issues, you should definitely check this off and then only target the people inside your ideal audience.
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