This is a YouTube video titled "Do you have copy & paste syndrome?" containing a monologue or presentation from August 11, 2023, discussing common mistakes people make when running YouTube ads, specifically the issue of copying funnels from other platforms like Facebook without adapting them for YouTube's unique environment.
The next reason why most people fail with YouTube ads, though, is this copy and paste syndrome, right? So you have a funnel that's converting probably on Facebook or probably on organic traffic, but then you just start trying to run ads on YouTube to that same funnel, and you don't position it correctly for the YouTube platform, which is a little bit different. Right. It's not anything crazy, and I'll go into how you can set it up best for YouTube. But the worst thing that we see is when clients come to us and they say, hey, you know, I'm running ads on YouTube, they're not converting, like, what's happening? And it's usually just because they just run the same funnel, the same creatives that are actually working on Facebook, on YouTube, they just, like, copy and paste them, and it just doesn't work.
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