This is a YouTube video titled "Do your ads suck? #shorts" containing a monologue by Brian Moncada recorded in August 2023. In this video, Brian Moncada explains how to evaluate the effectiveness of online ads, focusing on click-through rates and strategies for improving ad hooks, specifically in the info product and coaching business space.
Here's how to know if your ads suck. Let's say you just follow everything that I told you, plus everybody else, you launch your ads on YouTube, Google Ads, and you know, what do you look for? Right? Well, first of all, for us CTR, we need a 1% click through rate, bare minimum. And if we don't see that, we completely rework the actual pattern, interrupt the hook. We don't even touch the body. We don't even touch the call to action. The first thing we do is we just rewrite the hook in the first 30 seconds. We don't even touch the body. If you get less than a 1% click through rate, let's say you're getting a like less than 1% click through rate. But your cost per call is dialed in right? At that point, do you really need to rework this script? I would advise it. But if you're making sales, then something's working. And this is very niche specific as well. This is obviously in the info product, business space, right? Courses, coaching. So this is what we look for.