A framework for sending daily themed emails without burning out your audience. The speaker shares the specific structure they use each week to keep subscribers engaged and coming back.
This is the best email marketing strategy I found in my business for the last five years. Number one, I send an email every single day except Sundays. And every single day I do something new. Monday. It's Monday. Motivation. I share what happened this past weekend with my life, with my business, with my family, with my friends, what I was up to. I share an inspiring message with my audience to let them know what I'm focusing on this week and what they might be want to focus on as well. And Tuesdays, it's called Tactical Tuesdays. I always point them to a new YouTube video. I upload a new YouTube video on my YouTube channel. Wednesdays, we call them client win Wednesdays. Okay, Every single Wednesday I share a client win a testimonial, a case study, or a client who shared how they're winning with our help to remind them that we can help them get those same results too. Thursdays, they're a direct offer. Every Thursday usually send a direct offer. This one gets calls every single week. Then Fridays, it's usually freestyle Fridays, we like to call it Fridays. What I'm going up to in the weekend, what I'm getting into, or most importantly, what I learned this past week. And then Saturdays I just share what I worked on that day and most importantly, what I'm going to prepare for next Monday.