DON’T PAUSE YOUR AD CAMPAIGNS TOO EARLY

And what you want to establish here is your lead to purchase window. Your lead to purchase window is how long on average does it take one lead to convert into a client? And what we found with this after tracking high risk and analyzing the data is that all of our clients, 50% of their conversions for clients come within the first 14 days. 50% of them convert from lead to client in the first 14 days. However, from day 14 to 60, that's when the other 50% convert 14 to day 60. If you pause your campaigns before then, you'll never have that extra right. That's always very important to build that mental framework now as discipline because yes, we want to be profitable, but running ads is just, you got to be able to spend and test and establish this right here because then you can finally see, okay, cool. I know that half of them will convert in the first 14 days. The other half will convert in the first 60 days. Now I can work on lowering that conversion window down with good nurturing, good content, good emails, sales appointment setters, reaching out to these leads and condensing down that conversion window.