Brian Moncada says don't run YouTube ads until you have $30k in monthly organic revenue, a proven offer, and a funnel that converts. Spending on ads before you've validated these basics wastes money.
With YouTube ads, right? Ads come after you have the offer. You don't run ads until you have a proven offer and a funnel that's currently converting. So when it comes to when to start, I've always given the advice to clients. When they come to work with us, you know, and they say, I want to start running ads, we dive into their metrics, their business, their offer, their funnel, their success. If they're doing less than like 30k a month, I just don't advise them to do any YouTube ads. The reason why is because if you're not making at least 30k a month organically with your offer, in my opinion, from my experience and doing this for over five years now, you're just not ready to basically throw money at ads. You should scale at least a 30k a month before you even think about running ads on YouTube.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
