This is a YouTube video titled "Double down on both!" containing a monologue from October 16, 2024, discussing marketing strategies that combine organic traffic and paid ads to effectively scale a business. The speaker emphasizes the importance of using both methods to build a sustainable brand and generate immediate customer action.
The best businesses know how to leverage organic traffic and combine it with paid ads. You gotta have both. You're gonna hear people telling you, oh, double down on organic content and don't run ads. Organic is gonna be better to grow your brand long term. And that's true. You're also gonna have people like me telling you to run ads, because ads work fast. And if you need customers and clients and you can crack the code to scaling the cold traffic for your business, you'll have a money printing machine that allows your business to scale. You don't have to rely on organic traffic, or I should say, wait for organic traffic to work, because organic traffic takes time, right? It takes time for you to actually get good on video, right? Make content that people want to consume. But if you can be able to create an ad that allows people to get your products in front of them and allows them to actually take action on it now, and you combine those two together, you have the best of both worlds, right? You've got to have both. Because if ads stop working, at least you have organic traffic and you have a brand that people know like and trust and will continue buying from. You use organic and ads to scale your business. You need both.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
