Run Google search ads on your own brand name to block competitors from bidding on your keywords. The speaker uses adspend.com and Brian Moncaba as examples of how to protect your search real estate and make sure you show up first when people look for you.
Your competitors are making money off your brand and your company, and you don't even know it. If you go to an Incognito window right now on Google Chrome and you search your name, your company, tell me what pops up, I guarantee you there is somebody else who's bidding for your keywords and making money off your brand and your company. This is one of the easiest things that you can do to take back that real estate is run Google search campaigns. If you go to Incognito right now and you type in adspend.com, for example, or Brian Moncaba, you'll see a Google search ad that pops up and shows you who we are and takes you to our sales funnel. This way, nobody else can outbid us because we're the ones that are bidding the most for our company and our brand. And you might be saying, yeah, but when someone searches my name, my YouTube channel pops up, and that's great. Why don't you actually have a Google search ad that pops up and takes them to their sales funnel and actually takes over that real estate? So create a Google search campaign right now. It'll be one of the most profitable campaigns you do all year.