Cole Gordon, a sales trainer, was struggling with YouTube ads until he got help optimizing his targeting strategy. The result: significant revenue growth. The speaker offers a free school group to teach updated YouTube ad targeting methods.
Even the great Cole Gordon was running his YouTube ads backwards. And if you don't know who Cole Gordon is, he's debatably one of the greatest sales trainers alive today. He's on his way to building a hundred million dollar company, all from helping people get better at sales. And about a year ago, Cole Gordon actually reached out to me to help him scale his YouTube ads because he really didn't know what he was doing. His media buyer was running all the ads for him and he had no clue what was going on. But when I looked in the ad account, I realized he was missing out on the number one targeting method at that time, which was keywords. And I actually told him to do that immediately, which he did, luckily. And he added an additional hundred thousand dollars a month to his business's revenue from that one tip alone. And if you want the exact targeting method that we use now updated for today, 2023, then go ahead and click the link in my bio to join our free school group to learn how we're helping big name brands like Cole Gordon scale their businesses with YouTube ads.