This is a YouTube video titled "FOCUS ON THIS ASPECT OF YOUR VSL FIRST // BRIAN MONCADA" containing an English conversation recorded in February 2024. The dialogue features Brian Moncada and another speaker discussing video sales letters (VSLs), messaging strategies, and creative advertising approaches, with Brian providing insights based on his experience.
Obviously. I looked at your website. I was looking at the vsl that was.
You liked it? Oh, thanks, man. I just.
Last night in the hotel, I was just buying some costumes.
Yeah, yeah, yeah, yeah. When we filmed. When we scripted our vsl, we storyboarded it. Step, like. But the thing is, you don't have to start with that. Yeah, right. Just start with the message first, see if it resonates, and then once it resonates, then add the other elements.
Right.
Because that was after years of testing that message.
You know, I appreciate that because mine is pretty basic at the minute. It's more so, like, I know a lot about their pains. And over. Yeah, the ads are performing, but then I did one in an astronaut.
That's sick, dude. Yeah, it's creative. No one's doing that, bro. It catches their attention. Yeah, that's dope, dude. Well, dude, thank you, brother.
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