Get ready for it and do your best to prepare for this upcoming election and holiday season.

In advertising, they call it Red October. This is the month where advertising costs go through the roof. And if you're experiencing high cost per leads, astronomically high cost per calls, or incredibly ridiculous cost per acquisitions for your business from campaigns that used to be profitable but are now all of a sudden just not scalable, it's because it's October, right? Red October. And I prepared my clients for it, and now I'm preparing you for it, too. So here's how to prepare for it. Number one, make sure you expect it. Number two, make sure you refresh your creatives, okay? Have a stockpile of new variations of ads, new angles, new messages, and put them in your campaigns to refresh those campaigns and make sure they stay profitable. Number three, warn your team and tell your team about it so that your media buyers or your marketers know what to expect. And they continue reading the data and seeing how they can become more efficient with the ad spend you're spending, especially in October. If you do those three things right there, you'll be set up for a better October this year.