This is a YouTube video titled "Get to know more than just the owner #shorts" containing a monologue or talk from September 9, 2023, discussing networking strategies, specifically emphasizing the importance of connecting with various people in an organization rather than focusing solely on decision makers. The speaker shares personal experience from cold calling in the restaurant industry.
You might want to network with someone that you want to land as a client, but you shouldn't just focus on only talking to them. I learned this principle when I was cold calling hundreds of restaurants, bars, and nightclubs every single day, trying to talk to the owners to sell them some service that really wasn't that important to them. But I learned to sweet talk and understand and get to know the waiters and waitresses who were answering the phone and asked them how their day was. You shouldn't just go right for the decision maker and only talk to them. You should talk to their marketing managers. You should talk to their waitresses or waiters in the restaurant scenario. And you should really be friends with everybody because they're going to help you and introduce you to the person you really want. You might just be one person away, but you might be overlooking them because they're not the person that you ultimately want to talk to.
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