This is a YouTube video titled "Give your course away to your competitors for FREE" containing a monologue by Cole Gordon discussing a strategy of sharing his YouTube ads training course freely within other programs to increase brand awareness and generate leads. The content is from July 26, 2025, and focuses on marketing and growth tactics.
Cole Gordon. The reason I was able to leverage that case study so well is because Cole's like, dude, like, we need a YouTube ads training inside of our program. Like, can you guys just, like, tell me what you guys do, and we'll just put it in? Of course. I just gave him my course for free. Didn't ask for any money, just said, cool. The more people that know about me and adspend.com, the more money we'll make. That's all I need. More awareness, more brand. And guess what? All YouTube ads questions. They see our course inside the program, they book a call. Tons of people came from Cole Gordon. Tons of people came from Sam Ovens. Tons of people came from all these industries, all these different masterminds.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
