Here’s an easy way to improve your opt in rate!

Here's how to get more people to actually show up to your calls. If your opt in rate sucks, it's probably because your ads aren't congruent with your landing page. So when you find a winning angle and message that's working, meaning your click through rate is really good, that means you should convert that same copy on your ads onto your landing page. And most people completely miss this. Okay. When you look at your ads, find the winning angle that's getting the best response on the ad platform. If it's YouTube, for example, we typically like to look for about a 1% click through Rate or higher. And whatever ad has that that's completely spending the most amount of money by Google, we take that hook and we put it on the landing page and this immediately increases the opt in rate. Okay, because if you think about it, if they go from this ad, but the landing page is something completely different, they're never going to opt in because they're going to be confused. Okay. This is a simple tactic that most people overlook, but when you do it, it'll increase your opt in rate and then get more people to ultimately book.