A guarantee in your offer removes the client's risk and forces you to deliver better work. It builds trust, improves your marketing, and makes you more accountable to actually solving their problem.
One thing we will be doing is adding a guarantee. Because what we've realized is if you don't have a guarantee, it's just because you're, you're not confident that your product can actually work. I've used the excuse of like, yeah, like guarantee and stuff like that. Like we don't need it. We have a track record and stuff. But the reality is having a guarantee helps you and your clients because it just means you have so much confidence in your product that it works because you actually hold the clients accountable to the actions they have to take to be able to get the results. So we don't have a guarantee, we're still profitable. It's working to cold traffic. Imagine when we do add a guarantee, I know for a fact I'm confident the cost per lead, cost per call will drop at least by 3% and the amount of qualified calls we get will be way higher because we're able to actually add that one thing.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
