This is a YouTube video titled "HOW I SCRIPT MY YOUTUBE VIDEOS // BRIAN MONCADA" containing a monologue by Brian Moncada recorded in March 2024. In the video, Brian explains his approach to scripting YouTube videos, focusing on hooks, teaching points, and calls to action, sharing tips for creating engaging content without fully scripting every word.
What would you recommend for someone looking to kind of come up with that initial outline for the YouTube video that they're posting? The same as an ad hook story. Close. What's the hook? Today I'm going to break down Iman Gadzi's most viral YouTube ad in the last year to show you why it works and how you can replicate it for your business too. That's the hook story. By the way, if you don't know, my name is Brian Wongala. I'm the founder of ad spend.com we're the most sought after advertising agency in the entire info marketing industry, specifically on YouTube ads. That's not the point. Let's get into it right now, right? Boom. Then I go into the teaching mode, right? So it's a quick, quick intro. If they don't know me yet or if it's a viral video, then I go right into the teaching. And I personally don't like scripting them entirely either. I just do bullet points. So what's the thing I'm going to educate them on? Or what's point number one? What's point number two? What's point number three? And when I'm going through those bullet points, I'm showing my personality, I'm teaching them. And then there's a cta, right? The closest.
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