This is a YouTube video titled "HOW I TURN EMAILS INTO SUCCESSFUL YOUTUBE VIDEOS // BRIAN MONCADA" created on March 6, 2024. The content features Brian Moncada discussing his process of transforming emails into team trainings and then into YouTube videos, highlighting the value of vulnerability and audience engagement in content creation.
Am I correct in saying you prioritize the email and then the email becomes the video? Who's seen my most recent YouTube video? That came because I was writing about the morning formula before, but then I did a team training with my team, sharing them my morning formula. The feedback I got from from the team and the inspiration I saw on their faces, I was like, man, they got a lot of value from this. I wonder if I shared this on my YouTube channel, if my audience would get a lot of value from this. And, you know, I was a little bit hesitant to do that because it was very vulnerable and, you know, I and cried. But once I dropped my ego and I was like, look, maybe I'll get a little bit of hate, you know, people will just make fun of me, whatever, who knows? But if it helps one person build their own morning formula to approach 2024 with the right mindset of where they want to go, then that'll make all the difference. And then, sure enough, I trusted my gut, even though my ego was telling me not to do that. And it ended up being one of my best performing videos on all my entire channel. People are loving it. I'm like, wow. But the reason that happened was because it was the email. First, the email turned into the team training. The team training turned into feedback live, and then I used that to then create the next content.