How Kanye West Made $20 Million From His Super Bowl Ad

Kanye west made $20 million during Super bowl weekend with one 30 second advertisement. And I have yet to watch it myself. Which is exactly why in this video, I'm going to break it down for you live, step by step, and show you my honest reaction to it and why it worked so well. My name is Brian Moncaba. I'm the founder of adspend.com and this is another adspend.com ad breakdown.

Hey, y', all, this gay. And this is my commercial. And since we spent all the money on the commercial, sp we actually didn't spend any money on the actual commercial. But the idea is, I want you to go to easy.com y e-e z-y.com and I'm gonna write it at the bottom of the screen. And I got some shoes.

And.

That'S it.

Jesus is at it again. The dude just hit you with some 30 seconds of fire. Now, this reminds me, G. Tai Lopez here in my garage YouTube ad. Why? Because when that ad dropped on YouTube and went viral instantly, it was because no one else was ever used to seeing somebody else just like them on their iPhone filming a video ad on YouTube. Right? We're used to seeing big name brands, corporate companies, basically public figures, advertising in a very public studio with really good, high quality production. And when Tai Lopez came out with that here in my garage ad, it went nuts because this guy in a random garage next to a Lamborghini looks kind of like a dork with books. And talking about books is teaching you how to make money, right? Like what's happening right now? That's what you were thinking. That's why it worked so well. That's why he made multi, multi millions of dollars. Now with Kanye here, Yeezus, he did the exact same thing. And during the super bowl, when everybody in America is watching for the most part except myself, he did it. He came out with a. Not even a. Not even a good selfie style video. This is the best part about it. At least Tai Lopez had the decency to do a horizontal YouTube ad. Platform specific, 1980 by 1080 dimension size video horizontally so it fits the platform. Yeezus said, I want to just selfie style this. Kind of like a. Like imagine like your old grand. Remember your grandparents when they're like looking at the iPhone, you always hand your phone to your mom and she's always like, like that. I feel like Kanye's doing that when he's filming this one. He does that and he says, hey, y', all, this is yay. And this is My commercial. And since we spent all the money on the commercial spot, we actually didn't spend any money on the actual commercial. Very raw, very real and very transparent and authentic. It's huge, right? Again, we're so used to seeing big name brands and corporate companies advertising on commercials, especially on YouTube now, because YouTube is the new TV and YouTube ads are the new TV commercials with high quality production. Whereas when we see this ad during the super bowl, no wonder it did so well, because it's an instant pattern interrupt. Sort of like the year before this past year's super bowl, which was the crypto.com ad or was it the Coinbase ad? It was Coinbase. Coinbase came out with that ad where it was literally just a QR code in the middle of the screen. And it was kind of like doing a Tetris style back and forth thing where you were like, what is this? It's just a QR code. And then when you scan the QR code, it takes you to coinbase. It was one of the best ads of not again, this, not this super bowl, but the last Super Bowl, I believe. And it crushed because it was a huge pattern interrupt. So the first thing I want you to understand about this ad and why it works so well. And again, this is my first time watching it, but I already know because it's a pattern interrupt. It's a guy, it's obviously Kanye west, who most people know because of his controversy recently and, you know, getting canceled on all that stuff. And the demons try to take my boy down and, you know, call him crazy and all this stuff when he's just talking some sense and he's doing a vertical style selfie in his car. The quality is pretty grainy too. It looks like he's. The lighting must be tough, right? I don't know. Could have turned his flash on. Looks like he didn't even have his flash on. And so immediate pattern interrupt introduces himself right off the bat. Hey, this is Yay. And he said, this is my commercial. We spent all the money on the actual commercial spot, so we didn't get to spend any money on the actual commercial. He's 14 seconds in and he immediately has a call to action at the 15, 14 second mark. Go to yeezy.com and he has it on the screen again. Subtitles, okay? The whole time this video is playing, he has subtitles. A key components add to your ads. If you run YouTube ads, YouTube is the new TV and YouTube ads, the new TV commercials. So you want to make sure that again you have captions. Because people can actually contextualize and interpret and more importantly, actually get the information. You're trying to provide them better if you're not just speaking to them and they're hearing it, but they're also reading it at the same time. Okay, so that's a pro tip for you, right? People can actually interpret and understand what you're trying to say better. Right? Two ways. If you have the audio and the video. Okay. Meaning they can hear it and they can see it. So captions can help you with that. We always have captions on all of our YouTube ads as well. 15 second call to action. Yeezy.com y-e z y.com he spelled it out for you. Very powerful, right? Just like I do for our company, adspend.com A-S-P-E-N-D.com right. Yeezy.com and I'm gonna write it at.

The bottom of the screen. And I got some shoes.

And. And I got some shoes. And then he makes this weird sort of noise about what he has to say next.

That's it.

And that's it. And it's an abrupt ending. Very abrupt ending. I can imagine all of America watching this ad. Once he's like, that's it. You're kind of like, what was that? And then out of curiosity's sake, just to understand what it was exactly, they probably went on their phone and went to yeezy.com and looked at what there was to be offered. Right? Was it shoes or was it something else? He's probably selling shoes. And he obviously made $20 million or so off of this simple iPhone video, vertical story size dimensioned ad that was only 30 seconds long because number one had an interrupt. We're so used to seeing very high quality produced videos. Even this video would be considered high quality produced because that good lighting, got good camera, got good audio. Whereas a pattern interrupt style ad like this, especially during the super bowl, is immediately going to capture your attention and reference to crypto ad I talked about earlier. Now, the next reason why this works so well is because you have someone who's a very public figure, right? We can't overstate that. It's Kanye west and he's very well known. If anyone can pull this off, it's Kanye. Could someone like, I don't know, Adidas do this? Right? Kanye West's former, you know, now rival? Obviously they probably couldn't. Why? Because they don't have someone who's the face of Adidas. Kanye west is the face of Yeezus and Yeezys. Right? Like he's the guy. So clearly he's going to be the guy to promote those shoes, which he obviously did. But can anybody else do this? I don't know. Kanye did it and he probably just broke the 4 minute mile for most people to see if they're going to probably do it next year. I would imagine someone's going to try to recreate something like this the next Super Bowl. I can only imagine, right? But he immediately introduces himself. People know him, people recognize him. And then he says really transparently, this is my commercial. I spent all the money on this commercial spot. So we didn't get to invest any money on the actual commercial. I just want you to go to yeezy.com I got some shoes. That's why E, E, Z, Y. And that's it. And then he ends the ad. So a quick one here today, ladies and gentlemen, but captions being added. Pro tip there. Real raw, authentic reference. Tai Lopez ad. Reference Coinbase ad last year. Pattern interrupt. Just direct call to action. Go to this website, spell it out for them, right? Go to adspin.com ad S, P, N D. Calm. That's it, right? Very simple, very weird, very raw, very uncut, very. And obviously it worked really well because he again sold millions of dollars of his shoes from this one 30 second advertisement. So I hope this helped you when it comes to Creating your next YouTube ads specifically for your brand and for your business. Because again, this just shows you that you don't really need any fancy production. You don't need any sort of good quality audio like you're seeing me do right now even. You just need a clear message and a clear offer. Yeezy.com that was Kanye's offer. Obviously, during the super bowl, people are on their phones, they searched it up, they bought, they saw what he had to offer and it worked really, really well. Sometimes real, raw and uncut, off the cuff is better. And I can attest to this because, you know, when I was working for my former mentor, some of his best ads were on his iPhone. I always tell our clients@adspend.com when you film your ads, read the scripts we write for you word for word. So we wrote them for a reason and we know what we're doing. But then once you're done and you're in the flow and you have the copy and the flow down, the cadence down, then go real raw and off the cuff. Film 1, 2 or 3 more from the heart and let those really speak to the camera and to your ideal prospects because they'll feel it more. It'll come off more real, raw, and authentic. And so that's what Kanye west did. Clearly, he was in a rush when he did it, but his team told him, yo, we got to get this 30 second ad done. And he's like, all right, I'm going to just tell him. And boom, he told them. They bought them. Now people weren't using. Now, if you want to watch another ad breakdown just like the one you saw right now, click the this link right here and watch this one. In this one, I break down Iman G, one of the most controversial marketers alive today and why his ad worked so well. Enjoy.