This is a YouTube video titled "HOW SPECIFIC YOU NEED TO BE IN YOUR ADS // BRIAN MONCADA" containing an English conversation recorded in February 2024. The discussion features Brian Moncada and another participant named Charlie, focusing on advertising strategies, specifically the level of specificity needed in ad offers to improve conversion rates.
Does anyone have any more questions about the offers?
So does it have to be as specific as like Charlie has? For example, I've seen some of his like X amount of appointments. X amount or can it be more broad? I'm assuming specific is better.
We had a call, didn't we? Yeah, yeah, yeah. I just recognize. Yeah, because you said Amazon twice now. I'm like, I know this guy. Yeah. Well, the answer is right. The more specific, the better the offer, the easier it is going to be to get it to convert. Right. If it's more broad, you, it can work. It's more indirect. Right. But then you're basically taking people that are probably lower awareness of like what the business model actually is. So you're, you're, you're telling more of a story than it is a, more of like a direct offer. So to answer your question, you can do both. What's going to convert the best, probably direct first.
All of our ads are just like.
Yeah, because his offer is so good. Like that's why, that's why it's a home run. It's like the clients that we work with and get the best results. Like again, they're, they've proven themselves and they have the sales process. They just need more and better leads. More and better leads and they don't want to around and do it themselves, like figure out the ads and all that stuff.
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