How To Craft The Best Story For Your Ads

Now, the story is where you actually give them value and you educate them. This is where you can build more of the know, like, and trust. So how do you actually build more know, like, and trust on the ad? Well, if it's a YouTube ad, one of the easiest ways to do that is by actually teaching them something they can use right now that'll give them value. Right? Like, what's the one, two or three things you can teach them that can help them immediately? And so here it's social proof and credibility. Right? So, hey, my name is Brian Montgomery. I'm the founder of Adspend.com, we spent over $60 million on YouTube ads in the last, you know, four years. Worked with the biggest brands in the industry, like Patrick Bet, David Cole, Gordon Sam Ovens. So it's very, very quick. Social proof and credibility, and then actually calling out the problems they're suffering from, their pain points, their challenges that they're currently experiencing, and providing them with the solution. Not the how, but the what they need to do. Don't teach them the how on the ad, just tell them what they need to do. The what comes next, which is in the call to action.