Two speakers discuss how sharing personal, vulnerable content builds trust with potential clients faster. Authenticity and relatability matter more than polished messaging when you want people to actually buy from you.
Last week I sent out more, more than average, and I sent one that just had a picture of me and my boys and my, my wife. And just, I just gave a little spiel about, like, what's my why? And, you know, it got some good feedback. And. Yeah, and I was like, it doesn't have to be a pitch all the time.
The best content pieces you'll ever. You'll ever do. What I found at least is the ones where they're more relatable to, like, you personally and not, like, business. Check this out. Like, all these are, like, barely any likes, you know, because they're just like case studies, social proof, whatever. But then this one.530 just rips. Well, it's because it was actually me just being vulnerable with the audience and saying, well, here's literally what I've been dealing with, and I haven't talked about it much, but if you're going through something like this too, just know it's going to get better. You're not alone, et cetera, et cetera. And so just like you are now doing for your audience, sharing more about yourself, your family, or what you're going through or what, you know, your life behind the scenes is going to create that deeper connection with them.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
