This is a YouTube video titled "How to optimize your campaigns #shorts" containing a monologue by Brian Moncada recorded on September 5, 2023. In this video, Brian Moncada provides marketing advice on optimizing ad campaigns, focusing on keyword usage, ad duplication strategies, and audience targeting to improve return on ad spend.
Take your best performing keyword plus your best performing ad and then have your copywriter write five new hooks and angles with that keyword mentioned in the first five seconds for an even better return on ad spend. When you have a winning campaign. Again, usually it's best to never touch it and then just duplicate it. So we always duplicate a winning campaign, then make changes to the demos, audiences, or ad to avoid messing anything up. The only way you compete with yourself is if you have another ad account running the same thing usually never works. By the way, if you have duplicate campaigns running the same audience, you're not going to compete with yourself. That's confirmed by a bunch of Google reps that we've talked to.
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