HOW TO PRIME YOUR ADS FOR SCALE // BRIAN MONCADA

Here is scale, here is start. So when you start off, you want to get quick wins, you want to prime the conversion actions, and you want to be able to get, you know, quick sales. Right? The way you do that is instead of going broad first, what we found to work really well is we go after the lowest hanging fruit. We call it intent based validation. We want to validate, especially if you're running a high ticket offer to a VSL call funnel that's not proven yet. You want to make sure that you get the conversions as quickly as possible so you can prime your account for scale. And the way to do that is by validating your offer, validating your creatives. Because you have the ads now. You film these, you set up the account, you're ready to launch. We'll get into launching in a second. But for choosing your targeting, you want to go after this is remarketing lists. So this is anybody who's visited your website, anybody who's visited your sales funnel, anybody who's visited your application page. If you're already running Facebook ads, you can use this remarketing lists, right? Just throw up a campaign targeting people that have already visited your website in the last 30 days.