How To Run YouTube Ads & Get More Subscribers

A lot of people will tell you that YouTube ads actually hurt your organic channel's growth, which is completely false. In this video, I'm going to show you how you can actually grow your YouTube channel faster with YouTube ads and show you that it doesn't actually hurt your organic channel's growth at all. Here's what I'm going to cover in this video. Number one, proof that YouTube ads actually help your channel grow with real client case studies. Number two, how YouTube ads work and why. The more ads you run, the more subscribers you actually get. And then number three, how to use YouTube ads to grow your channel with three unique ways you probably didn't know before that you could use to actually grow your channel with YouTube ads. And if you don't know who I am, my name is Brian Moncada. I'm the founder of Adspend.com, the most sought after YouTube ads agency in the entire online education industry. You might recognize a couple of these guys on your screen that all have partnered with me, interviewed with me, or paid me to help them run their YouTube ads. And you can check out our case studies and testimonials. We spent just shy of 20 million last year on YouTube ads traffic. So this is not fluff or theory. We do this every single day for clients just like you. And if you're a business owner who's running ads on Facebook and you're like, dude, I would love to get up and running on YouTube, then I'm your guy. If you're someone who has a YouTube channel and you're like, I want to be able to get more predictable scale with my business and not rely on organic traffic. And I need ads. This is the channel for you, so I would encourage you to subscribe. I'm dropping two videos every single week, teaching you how to master YouTube ads to get more clients and make more money. So let's jump into it. Here's the first case study. Charlie Morgan. You might recognize him because his ads are all over the place. And thankfully, I'll take credit and say that we were the one that helped him get up and running on YouTube. So now here is his stats. Before working with us, he only had 22,000 subscribers. Now Charlie was putting in the work. Let me be very clear. I'm not going to take credit for Charlie Morgan's success. He was already putting in the work to build a badass product and post consistent videos on YouTube. But he only had 22,000 subscribers when he started working with us, before he started running ads that's just a fact. And then after spending just shy of $600,000 in a couple of months and making him about $1.5 million in revenue, with about 859,000 of that being profit, he. He was able to grow to 109,000 subscribers in just a few months. What changed? Nothing. He just kept posting consistent videos. But he also started running ads. So very clearly, did ads hurt his organic growth? No, it actually helped him because the more people that saw his ads, the more people that watched his YouTube videos, the more people that watched his YouTube videos, the more people that saw his ads. It's a flywheel. YouTube ads do not hurt your organic channel's growth. And now here is proof of it, because Charlie Morgan, as of today, is literally just shy of 200,000 subscribers on his YouTube channel, and he's spending more money than ever on YouTube and Facebook ads right now. But you may be thinking, yeah, I still don't believe you, and I'm still scared to run ads, which I don't blame you. There's a lot of false prophets in this space that tell you that that's actually going to happen to you. But if you want to check out a video or actually walk you through exactly how we help Charlie Morgan scale to a million a month with YouTube ads, you can, you can click this video right here and watch the entire case study breakdown where I present it live in front of a room of other business owners just like you. Now, let's go into Brandon Carter. I don't know why this says number one. It should say number two, Brandon Carter, AKA King Keto, one of my favorite clients that I've ever worked with. So here's a before screenshot of Brandon when he started working with us, he was about 800,000 subscribers before he started running ads. And we started running ads in September of 2022. And after running ads, he was able to shoot up to. To, you know, about 50,000 subscribers in one month. And today, Brandon Carter sitting at 1.2 million subscribers and counting. So YouTube ads actually helped him get past the 1 million subscriber count, which is awesome. And he's being consistent with this channel still to this day, which allows him to get even more views and retarget those views with YouTube ads, which gets people to watch his channel even more and of course, lead to more subscribers and more YouTube organic growth. And. And if you want to see another case study breakdown where I walk you through the exact ad that we helped Brandon Carter make that allowed him to get all those views that's still running to this day. That also helped him make $636,000 in just 90 days. You can click this video. Last but not least, Daniel Fazio, who just crossed a million dollars a month in his businesses, who before starting to run YouTube ads with us, was only getting about 650 subscribers every single month with his channel. But then you can see the trend starts trending upward as he started running ads. He spikes right here. It goes down a little bit, but then he spikes right back up. And now he's sitting at just shy of 30,000 subscribers, whereas before he only had about 11,000 or so. So he's pretty much doubled this channel in just a few short months, while also making a lot more money. So now here's why YouTube ads can actually help your channel grow, because I've showed you the proof. But this is why YouTube ads actually help you and don't hurt you. Okay, number one, YouTube ads can now take people to your YouTube channel. So here's a few examples, right? You probably know that you skip these ads when you watch them on your phone or your TV or even your computer. The skippable in stream ads, right? The ones that annoy you sometimes, the ones that I love, because those are the ones that make a lot of money, but those are the ones that you can skip. So those don't take you to your YouTube channel. Those just take you to a landing page where you can actually get someone to buy from you. But there's also in feed ads, and these ads are non negotiable, which means that you have to run them alongside in stream. You don't have the choice anymore if you want to get conversions from your ads. So what happens is they run as in stream ads that you can skip, but they also show up on suggested videos. For example, here's the preview of desktop. What happens when someone sees your ad scrolling on their YouTube feed on their computer? Your ad pops up right here and as a suggested video ad. Your ad also pops up on mobile when someone's scrolling through suggested videos as an ad. And your ad also pops up on desktop YouTube search results when they're scrolling for other videos to watch as an ad. And if they click on these ads, guess where it takes them? It doesn't take them to your landing page, it takes them to that specific video on your YouTube channel. Which means if you have zero subscribers and zero views on your channel and no social proof, you look like a scam. Which means you should run ads from your main channel, especially if you're posting content consistently or especially if you want to grow your personal brand, because then people that click on these ads will then click on your channel and they'll see if you're actually legitimate. And if you don't have any social proof, any videos, any content whatsoever, the chances of them buying from you are a lot less. Okay, A lot less. Because they won't trust you. And your ads also show up as shorts. And so when you run YouTube ads for conversions, you have all different types of forms, formats, in stream, in feed, and shorts ads. So if you run ads from a second channel which has no content and has no social proof whatsoever, the chances of people actually trusting you, let alone buying from you, are going to be a lot lower than if you ran ads from your main channel. Because the people that watch your ads, they're going to watch your videos, they're going to subscribe to your channel, they're going to get hit with more ads from you, and then they're going to eventually buy from you. It's a flywheel. And when you upload your YouTube ads to your YouTube channel, you should upload them as unlisted videos. So, okay, unlisted videos do not impact your YouTube channel's watch time or average view duration, only public videos impact your YouTube channel's watch time or average view duration. And YouTube only cares about two metrics, average view duration and watch time. Which is exactly why YouTube ads actually help your channel grow. Because they're only getting people to watch more of your ads and more of your videos without negatively affecting affecting your average view duration and your watch time. Not only that, but YouTube ads can now optimize for more subscribers. Like Google literally now allows you to run ads with a campaign goal to specifically get more subscribers to optimize to get more subscribers to your channel. Why would YouTube do that? Why would Google allow you to do that if they didn't know that you could get more subscribers with YouTube ads? If they didn't want your channel to grow, they wouldn't. So why would you run ads from a second channel which has no content that you're not trying to grow to get more subscribers? You wouldn't, right? Just like you shouldn't run ads from a second channel, you should run ads from your main channel so you can get more subscribers. It's literally that simple. There is literally no downside to doing this. It's only upside. You get more people to watch your videos, you get more people to watch your ads, you get more people to watch your videos, you get More people to watch your ads and then eventually they end up buying from you. That's literally that simple. So hopefully by now you realize that YouTube ads actually help your channel grow and you're going to start doing it. So now here's exactly how to use YouTube ads to grow your YouTube channel. The first way is with direct response ads. This is very simple. All you need to do is create five YouTube ads, which I have tons of videos on my channel that are free. You can go watch them, I'll put some in the description. You can click on those to figure out how to write your first YouTube ad script, how to film the videos, what the video should look like, and then once you have that, you, you want to set up a simple book, a call funnel.

Okay?

There's two ways you can do this. You can have an opt in page or you can send people straight to the VSL and the application. The reason why you should have an opt in page is only if you already have a team of setters and you need more leads.

Okay?

Typically if you're a B2C offer selling something that's B2C business to consumers, you want to have an opt in. If you're someone like me selling B2B, like other business owners who don't have much time and they're very sophisticated, you typically want to go to the VSL and application, not waste any time, go from ad to VSL and application so they can apply and book a call right away. Then once you've set all that up right, you're going to get calls on your calendar and you're going to be able to make more money. Now the benefit of this, like I mentioned, is you get more leads, you get more calls and you get more clients.

Okay?

And subscribers, obviously, as a secondary benefit of the sheer amount of ad spend that you're putting in to show your ads to the marketplace. Like you're going to get more subscribers as a result of doing this, but it's not the main goal goal. The main goal is to get more clients. And this is exactly what we help all of our clients do at our agency because we're trying to help them make more money. Right? Which is exactly what we're the best at. Using YouTube ads as a secondary benefit, they just happen to get more views, more subscribers, and grow their YouTube channel. Right? So direct response ads, simple to set up, easy to execute if you know what you're doing. Number two in feed ads, okay? These are the best way to actually get money. More views and more subscribers. For a lot cheaper than direct response ads, because you're not going for conversions. You're not trying to get more calls on your calendar, you're not trying to get more sales directly. You're trying to get more people to watch your videos. And so the way you do this is you take some of your most popular YouTube videos. Okay? So here's a screenshot of like my most popular YouTube videos that have gotten me the most clients, the ones that I've tracked using High Roast to see exactly how many calls I've booked from my YouTube channel, which I know because I have that tracking parameter installed. And I'm able to see which videos got me the most money. Okay, which videos actually helped me the most money for my YouTube channel. And now what do I do? I run those YouTube videos, as in feed ads on YouTube, which shows these videos to new audiences who are also interested in YouTube ads or Facebook ads, for example, who want to get on YouTube ads. And then they watch these videos, right, that are organic pieces of content that I'm promoting with ads on YouTube. And then I hit them on with remarketing ads, direct response ads, and that, that's the flywheel.

Okay?

So I'm pushing for views here. You can see I spent about $1600,000 on this one. Almost $600, $600 on this one, $410 on this one, $329 on this one. And the benefits of this is I'm getting more views, more subscribers, and more people to retarget with my direct response ad. So they see these videos, they get a lot of value because they're very valuable Masterclass trainings like ST step by step, YouTube ad breakdowns that are super valuable. And then I hit them with my direct response ads up here, so I can actually have them enter my funnel, book a call, and end up becoming a client of ours. And these are less expensive than traditional in stream ads.

Okay.

In terms of the cost per click, the average cost per click on these direct response ads are going to be anywhere from like one to three dollars, okay. Depending on where you live and what niche that you're in. Right. So you can see that these are actually a lot cheaper because each of these ads are basically costing me about 18 to get a new view, which is also leading to more subscribers. And if you do the cost per earned subscriber, it's going to be a lot higher. But here's the key. I'm retargeting these people with direct response ads, like I mentioned right here, which allows me to get in front of them again with a direct offer which gets them to actually enter my funnel. And when they do, they can actually end up buying from me, which makes it super profitable. Last but not least, YouTube remarketing ads. These are the most profitable ads by far, especially if you are already have an existing YouTube channel and you're posting content consistently. This is the campaign that we start off with every client that we work with, because this is by far the most profitable all time.

Okay?

And so what you want to do here is you just simply want to create audiences of people that have viewed your channel, watched your channel, visited your channel, or watched your ads. Because you can literally retarget anyone who's watched any YouTube video of yours, retarget anyone who's watched videos of yours as ads from your YouTube channel, which is why you want to run ads from your main channel. And you can do this with direct response ads, okay? You can show people your offer right away and get them to buy from you. You can also target them with in feed ads and show them more videos that they might like, more videos that they might be interested in watching, and get them to watch more content from you, which leads them to eventually subscribe from you. So for example, if you have an audience that's like people that have viewed this specific video, you can show them ads to get them to actually subscribe, using the conversion action to subscribe to your channel. Which is, which is why you should run ads from your main channel, because you're going to grow your channel running YouTube ads, both of which again can lead to more subscribers. If you haven't already heard me preaching from the top of the mountain. The point being, there's a lot of creative ways to do this inside of your Google Ads account with YouTube ads that actually allow you to grow your channel a lot faster. And here's a pro tip. If you have a YouTube channel, okay, that you're posting content on consistently, create a Google Ads account right now. And once you do, then, then go and create these remarketing audiences immediately. Number one, anyone who's watched a video of yours from your YouTube channel. Number two, anyone who's watched videos of yours as ads, anyone who subscribed to your channel, anyone who's visited your channel, anyone who's shared a video of yours. All of these are easy to create right now and allow you to start building remarketing audiences. So when you do run ads, at least you'll have a sizable audience. You can retarget again if you found this video valuable and you're here for the first time, please make sure to press subscribe and give the video a thumbs up. I'm going to post every single week two videos just like this to help you and if you're a business owner who's already running ads on Facebook and you want to diversify and start running YouTube ads, you can have a second traffic channel to scale your business even further and faster, then I would encourage you to click the link in the description and apply to work with our agency. Or if you're someone who already has a personal brand on YouTube and you're making money but you want to scale even further and faster using YouTube and ads, I would also encourage you to click the link in the description and apply to work with our agency. We only work with a handful of clients where I actually help them one on one to run all of their ads for them with me specifically. And if you're someone who doesn't want a done for you service, we have a mastermind which you can join, which you can work with me and my team on a one on one consulting capacity where I help you implement all of these strategies and more to scale your business past seven and multiple eight figures. My name is Brian Moncada, I'm the founder of Adspend.com and until next time, keep smiling, keep learning, keep growing. Thanks and I'll see you in the next video. And if you want to watch another YouTube ads masterclass just like this one, go ahead and click this video here. I'll see you there.