Brian Moncada walks through setting up custom segment audiences in Google Ads using keywords to target specific groups for YouTube ads. Learn how to build audiences that match what people are actually searching for.
So now what you want to do is once you have the keywords, now you do what's called custom segment audiences. And custom segment is how you can really get specific, how you can really get dialed in. So if you're just starting out, you don't have any YouTube audiences, you don't have any remarketing list. You want to start with keywords as your number one. And your keywords set up your custom segment audiences. So custom segment, in Google's terms, there's what's called custom segment. And you can click a box that says people who have typed any of these keywords into Google. Right? So anyone who's searching for young presidents organization, you can put that keyword in a custom segment audience with that box clicked. And now you'll show your ads to anybody who recently searched that when the next time they're on YouTube.
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