This is a YouTube video titled "HOW TO SET UP YOUR RESPONSIVE YOUTUBE ADS // BRIAN MONCADA" containing a detailed explanation about bidding strategies for YouTube ads, focusing on optimizing for conversions and tactical tips for ad setup. The content is instructional and appears to be presented by Brian Moncada, but the excerpt is a monologue without multiple speakers.
I should be clear with the bidding strategy of leads to get conversions, which is all we're optimizing for here. It's responsive, right? There's no way you can separate it unless you do bidding by cost per view, which is like you want to pay for a specific cost per view. That's going to optimize just for getting you as many views as possible for that cost. It's not going to necessarily lead to conversions. I recommend having leads to obviously conversions, but using the target bidding strategies. But just make sure you put the headline of your landing page and then the link to the landing page in the description of the ads as well. And the crazy part is too is you want to make sure now that your ads on your YouTube channel Ads channel is titled properly because if someone clicks on the video as responsive, it'll say like hook number one, hook number two. You want to make sure you actually title your ads like it was a YouTube video. That makes sense. These are all small things that are tactical but will play to your favorite at scale.
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